The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Every financial advisor and business owner wonders how they can create infectious enthusiasm for their services and products.  Malcolm Gladwell has written a brilliant and insightful book on how particular personality types who though word of mouth can start and sustain viral proportions as social epidemics.  The Tipping Point is when these ideas, behavior, messages and products reach their critical mass.  How often do practices and businesses spend outrageous amounts of dollars for branding only to have it fall on deaf ears.  You will view your business marketing totally different once you understand about connectors; mavens, sales men and even the magic number of 150 can impact your business.

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